For people who have been associated with business you will know what a USP is . . . it has a few versions but most people call it a Unique Selling Point. For me the USP is The Ultimate Successful Patient. You can create your own. It could be your Unique Super Power . . . we are all USPs . . . The Ultimate Successful Patients.
I think I should also explain the logo. A lighthouse is a beacon of protection. Its light shines out a warning and a safe path. That is what the USPs of this site and book are.
Ex Malo Bonum . . . From Bad Comes Good.
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